In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability…
It's funny that viewability seems to be the hot subject in US trades at this present time. Every post I…
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies,…
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the…
It probably doesn't need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012…
Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it…
TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…
Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for…
The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry…
The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to…