ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week, ExchangeWire delves into MediaMath's…
New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to…
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s…
Daniel Shaw, founder at Encore Digital, asks does half an ad for one second, sound like viewable from any perspective…
Moves to inject further transparency in the UK digital advertising industry are gathering pace with cross industry trade body JICWEBS…
UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in…
Thomas Servatius, IPONWEB, head of client services, shares with ExchangeWire readers some insights on just how big of a problem…
As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but…
Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health,…
Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry…