The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…
Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV…
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click…
Paul Lyonette, YuMe, UK country manager, asks why advertising spend is lagging consumer usage when it comes to online video. …
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including a $100m windfall for the…
Ahead of next month's ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take…
Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey…
The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé…
Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first…