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Viewability Archives - Page 3 of 35 - ExchangeWire.com

Viewability

PubMatic & Havas Media Help Brands Exceed Viewability Target in Cookieless Environments

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023)…

2 years ago

Integral Ad Science Earns Industry’s First MRC Accreditation for CTV Viewable Impressions

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s…

2 years ago

Lumen Releases Report from PwC on the ROI of Attention Technology

Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP)…

2 years ago

El Proveedor de Soluciones de Publicidad en Vídeo AdPlayer.Pro Amplía el Portafolio de Formatos Outstream

AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha ampliado su portafolio de formatos outstream con la…

2 years ago

AdPlayer.Pro Outstream Video Ad Solutions Provider Expands Outstream Format Portfolio

AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of…

2 years ago

<strong>DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution</strong>

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of…

2 years ago

Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in…

2 years ago

Blue Billywig Releases Brand New Video Player

All-in-one Online Video Platform Blue Billywig announces the launch of its brand new, hypermodern video player. Being low-code, leaner, faster…

3 years ago

DoubleVerify Extends Media Quality Authentication to Netflix

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 18th, 2022) announced a first-of-its-kind partnership…

3 years ago

IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by…

3 years ago