Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…