AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality…
Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…
Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…