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Viewability Archives - Page 24 of 35 - ExchangeWire.com

Viewability

Mobile Device Hijacking Costs Advertisers $857m; 333% Increase in Rich Media Ad Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo…

10 years ago

APAC Brands Struggling to Measure Mobile ROI

While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…

10 years ago

Is Ad Blocking the Bane of the Industry, or the Route to a Better Way?

If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad…

10 years ago

Grapeshot Brings APAC Languages to The Trade Desk; Mobile Drives 27% of Ecommerce in SEA

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago