Viewability is the topic that refuses to go away. Despite automation and standardisation, discrepancies are still vast. In this piece,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Recent headlines have purported that ad viewability in the UK is now less than 50%. As human beings, we're programmed to strive…