Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP,…
The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire…
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The move towards viewability is strongly supported in Australia, but more work still needs to be done before the market…
Viewability remains a key issue in the programmatic landscape, with advertisers calling for transparency and standardisation of viewability measurement. In this Q&A,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables…
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…