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Viewability Archives - Page 2 of 35 - ExchangeWire.com

Viewability

Attention isn’t Sustainability’s Silver Bullet

Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location…

2 years ago

Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media’s Brian Murphy

Brian Murphy, chief revenue officer at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves…

2 years ago

From Viewability to Impact: Adelaide’s Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns

Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things…

2 years ago

IAS Drives Superior Media Efficiencies for Vinda Malaysia

Integral Ad Science (IAS), a leading global media measurement and optimization platform, published a case study in Malaysia with Vinda, one…

2 years ago

Adlook & Anzu Partner to Unlock Intrinsic In-Game Advertising for More Media Buyers Globally

Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to…

2 years ago

Leveraging Attention for Full-Funnel Marketing with DoubleVerify

In this exclusive Q&A, Valentina Giolo, senior Southern Europe business director at DoubleVerify, outlines how marketers are currently leveraging attention,…

2 years ago

DoubleVerify Extends Media Quality Authentication to Meta Reels

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (22nd June 2023) announced an expansion of…

2 years ago

IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today (20th June) announced that it has rolled…

2 years ago

IAS Announces Next-Generation Quality Attention Measurement Product

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention…

2 years ago

Samsung TV Plus Sees Exceptionally High Viewability Rates

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data,…

2 years ago