In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of…
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed…
With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and…
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers…
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core…
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become…