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Viewability Archives - Page 18 of 35 - ExchangeWire.com

Viewability

King: Testing New Reward Video Ad Format to Monetise 400+ Million Users

King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky…

9 years ago

Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Viewability: Being Seen is Not Enough

Advertisers are striving for increased viewability across their digital advertising campaigns, but is this the right approach? ExchangeWire speak with…

9 years ago

European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Now & Next: Malvertising

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…

9 years ago

UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Engagement: The Next Evolution of Viewability

There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media…

9 years ago

EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves…

9 years ago

Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago