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Viewability Archives - Page 18 of 35 - ExchangeWire.com

Viewability

King: Testing New Reward Video Ad Format to Monetise 400+ Million Users

King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky…

10 years ago

Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Viewability: Being Seen is Not Enough

Advertisers are striving for increased viewability across their digital advertising campaigns, but is this the right approach? ExchangeWire speak with…

10 years ago

European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Now & Next: Malvertising

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…

10 years ago

UK Internet Ad Spend Grows 17.3%; RTB Media Auction Volume Increases 217%

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Engagement: The Next Evolution of Viewability

There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media…

10 years ago

EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves…

10 years ago

Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago