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Viewability Archives - Page 16 of 35 - ExchangeWire.com

Viewability

The Rise of 2nd-Party Data; Europeans Hooked on Email

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Viewability & the User Experience: What’s the Opportunity Cost?

Debates around user experience are increasingly becoming a pivotal part of the advertising industry, as advertisers continue to concentrate on…

9 years ago

Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

TV Leading Ad Platform in Mongolia; Agency Startup Eyes Vietnam Market

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC Publishers Losing Sight of Their Business

Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of…

9 years ago

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

9 years ago

Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161

Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level.…

9 years ago

Pinterest Video Ads; Lotame Unlocks Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…

9 years ago

Online Olympic Content; Improving Omni-channel Shopping Experiences

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

A Digital Detox; Rising Popularity of Branded Content

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago