• Ad Tech

Zenith Unveil Global Rebrand Strategy; TPG Revise Offer in Fairfax Takeover Bid

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Brand Safety

Teneo Buy Asian Communications Agency; IAS Add 9 Asian Languages to Brand Safety Tool

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Viewability

Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Header Bidding

APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to…

5 Asian Cities Among Top Ad Growth Drivers; AU Advertisers Not Seeing Full Returns

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Viewability

‘Cost Per Second’ Takes Viewability to the Next Level: Q&A with Paul Kelly, Parsec Media

What is a cost-per-second buying model and what value can time-based buying offer an advertiser? ExchangeWire speak with Paul Kelly…

• Ad Tech

Mobile Video Ad Demand Expected to Grow in SEA; Amobee Buy Marketing Tech Platform

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Viewability

Ad Viewability is All Wrong: Double Standards Create Lack of Consistency

The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be…

• Ad Fraud

Ad-Juster Acquired By Innotech; DMG & Forensiq Partner

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired…

• Ad Fraud

Methbot controversy; Native Advertising Grows Rapidly

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy;…