This week the IPA issued a direct call to action to Google's YouTube and Facebook to clean up safety, measurement,…
Whilst 'context' has been sidelined in the past, it is experiencing a renaissance and now finds itself right at the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In order for publishers to be competitive and drive revenue for success, as well as for marketers to better engage…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…
Video advertising is becoming more and more of a preferred medium to advertise and engage with potential customers; but there…
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…