With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…
Ask any brand for its optimum viewability target and the chances are the answer will be 100%. This is an…
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…
There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
Brand safety is hugely important in the current climate of suspicion towards digital advertising. Frances McCann (pictured below), partner manager, Blis,…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video…
Every marketing campaign needs to deliver impact. Regardless of whether it’s entirely OOH or mobile-only, a marketing campaign without measurable…
Collaboration. It’s a simple concept, but it seems to be one we take for granted. In a professional environment, at…