With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the…
Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also…
Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad fraud which go…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app…
Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new…
As brand and performance advertising continue to converge, issues like viewability, verification, and brand safety, are still some of the…
The furore around viewability measurement is starting to subside, but it was still a hot talking point of 2017. Should…