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Viewability Archives - ExchangeWire.com

Viewability

MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and…

3 months ago

Citroën Partners with Invibes and Collective by Starcom & Leo Burnett for the Digital Launch of the New ë-C3

Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users…

4 months ago

Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how…

5 months ago

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro, the world’s leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video…

6 months ago

AdPlayer.Pro lanza nuevas funciones para el reproductor de publicidad en vídeo y amplía las asociaciones centradas en Prebid

AdPlayer.Pro, el proveedor líder mundial de soluciones tecnológicas de publicidad en vídeo en línea, ha lanzado nuevas funciones en su…

6 months ago

DoubleVerify Extends Media Quality Measurement on LinkedIn

DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media…

9 months ago

Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all’IAB Forum 2024

Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al…

9 months ago

Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy

Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop…

9 months ago

IAS Earns MRC Accreditation for Integrated Third-Party Calculation & Reporting of YouTube Video Viewability

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation…

1 year ago

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to…

1 year ago