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  • Tremors in the UK Video SSP Market

    News

    Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK arm of the global company would be undergoing some significant changes. ExchangeWire met with Morley (pictured below) on the day [...]

  • Smaato Changes Ownership; German Publishers Pool Their Data

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and [...]

  • 15 Seconds is the Sweet Spot: A View on YouTube’s ‘Snackable’ Strategy

    News

    Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format. Advertisers have their work cut out trying to engage with these consumers. So, how long is the ideal video ad [...]

  • King: Testing New Reward Video Ad Format to Monetise 400+ Million Users

    News

    King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 463 million monthly active users. The gaming giant has already made a number of key hires in the [...]

  • Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS [...]

  • Facebook Going After TV Budget with Introduction of Video to Audience Network

    News

    Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience Network. The announcement will mean that beyond just Facebook and Instagram, advertisers will now be able to buy video inventory [...]

  • Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds

    News

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency [...]

  • UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK likes programmatic video; Retargeting budgets to increase; and Mobile catches [...]

  • Comcast Acquires StickyADS; DoubleClick Launches Native Ads

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD. StickyADS.tv Acquired by Comcast Comcast [...]

  • Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original [...]


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