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  • Google Removing Third-Party Pixels from YouTube Will Hit Video Strategy Management

    News

    On 20 January Google announced some fairly significant changes to the way you will be able to track videos on YouTube. The changes, intended to make YouTube better in a mobile, cross-screen world, according to Google's Inside Adwords blog, mean [...]

  • The Future of Video: Working Towards Ubiquitous Programmatic TV

    News

    With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider what’s coming our way this year, particularly regarding video. As Rene Plug, chief strategy officer, [...]

  • Netflix Stock is Soaring

    News

    Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks the 10th anniversary of Netflix's content streaming offering, thus, the beginning of the disruption of the traditional TV landscape. The next decade [...]

  • Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

    News

    Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of programmatic forward in Asia-Pacific. With campaign tracking and ad blocking proving to be major challenges over the past year, the [...]

  • European Video Market Map Shows Growing Video Footprint Across the Region

    News

    Ecosystem maps are a popular navigational tool in the digital advertising industry, with one in particular being synonymous with the state of the industry. With the popularity of the LUMA landscape in the US market, it was noted that a [...]

  • What to Look for in 2017 Across Mobile, Video & AI

    News

    All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing [...]

  • Why a Video Strategy is Critical for Publishers

    News

    When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to rise by a further 32% in 2017, it’s no surprise that publishers are rushing to [...]

  • Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Booming digital ad spend; Millennials and males lead the way [...]

  • Header Bidding is Coming to Video – But Not Like You Think

    News

    video header bidding

    For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret of first-generation programmatic. When an ad impression is auctioned, publishers [...]

  • Expert Views on What will Become of Video Advertising in 2017

    News

    2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]


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