Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC…
Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer…
Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making…
I first talked about ad exchanges in a pitch in 2008. The DoubleClick ad exchange was either recently launched or…
ComScore reported this week that nearly 3.6 billion video ads were viewed in the US over the month of July…