There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech…
The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and…
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed…
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French…
The resounding success of Netflix and Kevin Spacey’s online-only series, House of Cards, has been heralded as precedent-setting by expanding…
It’s a fact of life that data on the continent doesn’t come in the same convenient packets that it does…
Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When…
The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look…
The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is…