In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
TV ads, and the placement of them using programmatic buying technologies, has been tipped as one of the key growth…
Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…