This week’s LATAM Roundup brings the quotes of Latin American executives during last Thursday's IAB Brazil Ad Tech & Data;…
Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since…
Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the…
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the…
By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).…
Last week (August 6) Google announced that they will no longer support YouTube buying via the DoubleClick Ad Exchange. Marketers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Home to a bustling marketplace for automated media buying, Australia is widely seen as a global leader in its adoption…
Recent headlines have purported that ad viewability in the UK is now less than 50%. As human beings, we're programmed to strive…
In this week’s LATAM roundup: a partnership aims to bring marketing automation for small and medium e-commerce business in Brazil;…