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Video Archives - Page 60 of 90 - ExchangeWire.com

Video

Strongest UK Adspend for 12 Years

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

APAC Brands Can Monetise User Engagement With Sponsored Data

Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption…

10 years ago

AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus

AppNexus's outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured…

10 years ago

Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

AU Ad Spend Climbs to AUD$5.9bn; Video Ads More Likely to Move SEA Viewers

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Google’s ‘Blatant’ Walled Garden Must Come Down

No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and…

10 years ago

Over the Garden Wall Into Cross-Platform Video: Q&A with Chris Bennett, MD, Pixability

Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers…

10 years ago

Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…

10 years ago

Programmatic Ads Drive Greater ROI; Ideal Video Ad Length is 15 Seconds

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Asean Marketers Want More Help in Digital; SEA Moving Towards Video Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago