The Video Player Ad-serving Interface Definition (VPAID) was introduced by the IAB to establish a common interface between video players…
Video advertising is growing at a fair rate of knots, with it being applauded as a high-engagement medium across many…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality,…
Users are consuming web content on the run: on their way to work, while at a meeting, or during lunch.…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…