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Video Archives - Page 54 of 90 - ExchangeWire.com

Video

Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Looking for Programmatic to Mark Australia’s Next 60 Years of TV

TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from…

9 years ago

Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Do Go Chasing Waterfalls – As Long As They’re Automated

The waterfall is a dependable, yet seemingly outdated, technique allowing publishers to optimise their yield. But the waterfall isn't dead…

9 years ago

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

9 years ago

The Mobile Programmatic Rebirth of the Creative Agency

Much has been written about the impending death of the agency and the role programmatic will purportedly play in the…

9 years ago

Chinese Investors Acquire Media.net for £687m; AU Online Ad Spend Hits £3.9bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

It’s R.I.P for SSPs: Here’s Why

SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link between publisher inventory…

9 years ago

Online Olympic Content; Improving Omni-channel Shopping Experiences

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago