Video advertising is becoming more and more of a preferred medium to advertise and engage with potential customers; but there…
The ability to target millennials is a coveted asset to any advertiser. And Krush, with their successful video app, ooVoo,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Advertisers want to tell their stories with video advertising; and the latest auto-playing, outstream ad units are giving brands increased…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
There are myriad opportunities for publishers to leverage the growth of video. However, warns Ron Dick (pictured below), CEO and founder,…
Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats…
Two years ago, Snapchat launched vertical video ads; a year later, Facebook and Instagram followed. Now a slew of non-social…