ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding…
Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Digital advertising has had nothing if not a tumultuous time in 2017. There's much to reflect on, even more to…
As more and more content goes digital, publishers have been trying to keep up with engaging video strategies. But has…
Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best…
With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder…
Which event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the…