• Display

First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…

• Podcast

IAB Tech Lab Launches Podcast Measurement Compliance Program; Index Exchange Sees Immediate Lift for Publishers After Implementing The Trade Desk’s Unified ID Solution

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…

• LATAM

Leading Ad Tech Women in Miami Discuss Trends to Look for in 2019

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. As…

• Programmatic

Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…

Mobile eSports as a Tool to Aquire & Retain: A Primer

You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports.…

• Mobile

In-App: The Driving Force for Mobile Advertising Growth

PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second…

• Video

Using Data Science to Understand the Quantity & Diversity of YouTube Content

Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason.…

• Ad Tech

AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• TV

APAC Sees Growing CTV Demand, But Lack of Standardised Audience Verification Plagues Market, Q&A with Juliette Stead, APAC VP, Telaria.

Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain…

• Advertising

Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend…