In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align…
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today (15 December) released new…
Covid-19 is raising a new generation of digital users. This has fuelled the surge in online services such as the…
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity…
Cadbury, in partnership with the media agency Carat, called upon Ogury for their digital video campaign. At the end of…
Ogury, a global technology leader in mobile advertising anchored in privacy protection, recently donated over USD$1m in ad space to…
Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as…
Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata…
In the third article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for TV, CTV,…