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User Acquisition Archives - ExchangeWire.com

User Acquisition

Privacy Sandbox and the Countdown to Cookieless

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having…

2 years ago

‘Non-Intrusive’ Programmatic Advertising: The Future of AR & VR Monetisation?

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop…

7 years ago

Mobile eSports as a Tool to Aquire & Retain: A Primer

You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports.…

7 years ago

Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica

User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and…

8 years ago