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UK Archives - Page 20 of 28 - ExchangeWire.com

UK

MediaCom UK Appoints Richard Davies as Chief Digital Officer

MediaCom UK has announced the appointment of Richard Davies to the open role of chief digital officer, as it continues…

5 years ago

Unruly Research Reveals Emotional Response to Coronavirus Ad Campaigns

Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study…

5 years ago

The ICO Direct Marketing Code – Yes, it Applies to You!

Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses…

5 years ago

Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report

The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the…

5 years ago

Sojern Study Finds Out How COVID-19 Has Impacted European Travel

Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global…

5 years ago

Ogury Launches Mobile Campaign to Encourage Users to Keep Their Smartphones Clean

Ogury, the creator of the first advertising engine driven by user choice, today [14 April] launches its "Wash Your Phone"…

5 years ago

Unruly Finds UK Consumers Want Ads to Make Them Feel More Informed

A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences;…

5 years ago

IAS Reveals Key Insights from Coronavirus Ad Adjaceny Study

Integral Ad Science (IAS) ran a rapid response online survey to determine consumer perceptions concerning coronavirus content. This insight provides…

5 years ago

Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists

In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the…

5 years ago

IAS Report Finds UK Mobile Ad Performance Exceeds Global Benchmarks

Integral Ad Science's (IAS) Media Quality Report for H2 2019 has revealed that the UK has outperformed global benchmarks in…

5 years ago