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• MetaX Software highlights Connected TV opportunities at ProXXIma 2020

  5 years ago News

  

  With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs [...]

• US Ecommerce Growth Accelerates to 2022 Levels; Warner Pulls HBO and WB TV from South Asia

  5 years ago News

  

  In today's ExchangeWire news digest: a report from eMarketer finds that ecommerce spend in the US has risen to levels previously anticipated in 2022; WarnerMedia announces it will discontinue its HBO and WB TV services in South Asia before the [...]

• US House Calls for Big Tech Breakup; Jellyfish Acquires Reamp & San Pancho

  5 years ago News

  

  In today's ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee [...]

• ByteDance to be Excluded from TikTok Global; Cord Cutting Continues in US

  6 years ago News

  

  In today's ExchangeWire news digest: Oracle states that ByteDance will have no ownership over  newly-formed TikTok Global; research from eMarketer reveals that the number of Americans giving up pay TV is growing; and Amazon releases a new e-commerce offering with [...]

• Advanced TV: No longer a Mystery with VDX.tv's Latest Whitepaper

  6 years ago News

  

  VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. The guide provides a detailed explanation of what Advanced TV is in all its forms, why it is important to consider [...]

• Unruly Data Uncovers UK Consumer Attitudes Towards CTV During COVID-19

  6 years ago News

  

  Research Finds CTV More Effective at Driving Key Consumer Behaviours   77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free  57% Plan To Reduce Amount They Pay For TV  Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]

• Facebook Launches Events Feature; ACCC Rebuts Google's Code Warnings

  6 years ago News

  

  In today’s ExchangeWire news digest: Facebook releases a new feature to accommodate live paid-for events online; the ACCC disputes claims from Google Australia that its revenue code will put the tech giant's services at risk; and research from Nielsen finds [...]

• US Sets Out Plans for Chinese-Free 'Clean Network'; Microsoft Moves Closer to TikTok Deal

  6 years ago News

  

  In today's ExchangeWire news digest: Mike Pompeo outlines plans to further reduce China's presence in US cyberspace; Microsoft is reportedly on track to take over TikTok's US operations; and Australia sees TV ad revenue fall, but remains optimistic about recovery.   US [...]

• ACCC Files Data Complaint Against Google; Ofcom Urged to Ban CGTN

  6 years ago News

  

  In today's ExchangeWire news digest: the Australian advertising watchdog launches a federal suit against Google for its data practices; Ofcom faces mounting pressure to ban state-owned Chinese news broadcaster CGTN; and India extends its ban to a further 47 apps, [...]

• STV partners with FreeWheel to boost OTT and STB offering

  6 years ago News

  

  FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]

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