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TV Archives - Page 40 of 43 - ExchangeWire.com

TV

Bigger And Better: How Mobile Video Will Kill TV

Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV…

11 years ago

Is Measurement Depriving Brands Of Their Audience?

Paul Lyonette, YuMe, UK country manager, asks why advertising spend is lagging consumer usage when it comes to online video.  …

11 years ago

Making TV Smarter And More Actionable In the Multi-Screen Era

With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…

11 years ago

The Media Opportunity In Asia: 2 Billion Extra Screens

Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month's ATS Singapore event on 7 July,…

12 years ago

Audio Is The New Frontier Of Programmatic

The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services,…

12 years ago

Viewability Comes Into Focus

Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry…

12 years ago

How Sky Is Using Data To Win Back Advertisers, And Take The Fight To Online Interlopers

Jeremy Tester, Sky Media, director of insight, reveals plans for the further roll out of the broadcaster’s data-driven, insight and…

12 years ago

Xaxis Continues Expansion With Bannerconnect Acquisition

WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed…

12 years ago