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TV Archives - Page 4 of 43 - ExchangeWire.com

TV

Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk

Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced…

1 year ago

UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab

On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab…

1 year ago

Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime

On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and…

1 year ago

CTV: How Big is the Opportunity?

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities…

1 year ago

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV…

2 years ago

VideoElephant Appoints New VP Of Streaming Partnerships To Accelerate Development Of Free Ad-Supported Streaming TV Services

VideoElephant CEO Stephen O’Shaughnessy today (9th May, 2024) announced that Preeya Naul is joining the company as vice president, streaming…

2 years ago

Deutsche Telekom’s Alliance with Equativ Strengthens Advertisers’ Ability to Maximise the Addressable Advertising TV Landscape

Deutsche Telekom, majority owner of T-Mobile, unveils its partnership with Equativ to shape the future of targetable TV advertising through…

2 years ago

Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a…

2 years ago

Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings

On today’s news digest: Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil…

2 years ago

Captify & Samba TV Launch Australia’s First Search & TV Measurement Solution

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology…

2 years ago