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TV Archives - Page 36 of 43 - ExchangeWire.com

TV

Now & Next: Online News

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

10 years ago

APAC Mobile Search Ad Spend Climbs 69%; SEA Viewers Prefer Shorter Video Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

TV Will Transition From Spot-Buying to Data-Driven Ad Buys

Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move…

10 years ago

33Across Launches 100% Viewability Platform in APAC Markets; Nielsen Expands Digital Ad Ratings in Asia

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

AOL Eyes Millennial Media in $300m Swoop; Google’s Programmatic Brand Spend Nears 3/4 of Total Budget

In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears…

10 years ago

‘Fast-track Asia’ Main Driver of Global Ad Spend; Blismedia Working to Add “3rd Dimension” to Location Data

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago

ExchangeWire Cannes Lions Special

In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by…

11 years ago

MCN & AOL Unveil Programmatic TV Marketplace; YuMe Opens China Offices with Local Partnerships

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

11 years ago
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