Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…
Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%. On a typical day,…
Digital Video and TV advertising are hot topics at the moment, with marketers striving to lead the way and reap the…
Home to a bustling marketplace for automated media buying, Australia is widely seen as a global leader in its adoption…