Last week (28 April), Amazon.com, Inc. (NASDAQ: AMZN) stock skyrocketed after the company announced financial results for its first quarter,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of…
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…