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TV Archives - Page 30 of 43 - ExchangeWire.com

TV

Forrester Unveil Report Card on China Agencies; Nine Launch Programmatic Platform

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Why the Future of Programmatic TV Looks Bright for 2017 & Beyond

It has been an exciting year for the television industry from OTT and addressability to programmatic TV and local broadcast…

9 years ago

Lack of Industry Standardisation for Programmatic TV: Q&A with Tore Tellefsen, DataXu

In January this year, DataXu received USD$10m (£8.2m) investment from Sky, signifying the growing importance of and focus on programmatic TV.…

9 years ago

APAC Retailers Struggling with Consumer Data; AU Mobile Ad Spend Outpaces TV for First Time

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

Looking for Programmatic to Mark Australia’s Next 60 Years of TV

TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from…

9 years ago

AdBlock Plus Launches SSP; New Targeting Options for Snapchat

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…

9 years ago

Programmatic TV: Understanding the Benefits for Both Broadcasters & Advertisers

Despite the significant growth in digital advertising, TV advertising is as important now as it ever was. It's not diminishing,…

9 years ago

IAB SG Want Marketers to Look Past Cost-Per-Click; Dentsu Reports 11.5% APAC Profit Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean

We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory…

9 years ago