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TV Archives - Page 29 of 43 - ExchangeWire.com

TV

Mobile Video Ad Demand Expected to Grow in SEA; Amobee Buy Marketing Tech Platform

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

The Future of Video: Working Towards Ubiquitous Programmatic TV

With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s…

9 years ago

The Power of OTT & Set-Top Data Linkage

Connecting the dots between ever-evolving consumer devices has become a major hurdle in today’s digital ecosystem. One of the biggest challenges…

9 years ago

Netflix Stock is Soaring

Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks…

9 years ago

Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…

9 years ago

Experts Predict How the TV Industry will Develop in 2017

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

9 years ago

It Would Be Too Easy to Pin TV Viewership Decline Solely on Mobile: Q&A with Ryan Griffin, AdColony

Following the recent news that Opera Mediaworks would be rebranding as AdColony, ExchangeWire caught up with Ryan Griffin, SVP, Strategy,…

9 years ago

Will Digital Kill the TV Star?

The advertising industry is currently booming – thanks to digital. Overall advertising spend growth for H1 2016 reached 5.2%, 0.4 percentage points…

9 years ago

Social & Email Marketing Top APAC Priorities; AU Consumers Will Turn Off Ad Blockers for Right Reasons

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago