In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Connected TV (CTV) continues on an aggressive growth swing. But there are still quite a few challenges, which if not…
Change is afoot in TV advertising. A shift in viewing habits, coupled with advances in sophisticated targeting, signal a new…
Digital advertising has had nothing if not a tumultuous time in 2017. There's much to reflect on, even more to…
With more and more people cutting the TV cord, figuring out the formula behind addressable and connected TV has quickly…
UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first…
TELETEST (AGTT), the consortium responsible for commissioning TV reach measurement in Austria, recently held a Screenforce Innovation Day to find…
The TV ecosystem can seem mind-boggling. Whether you’re a cord user, cord shaver, cord cutter, or cord never, how you…
The advertising world is changing. Drastically. Every day, media is becoming more fragmented – making it harder for advertisers to…
A first price hike since 2015 meant that Netflix turned in lower earnings per share than Wall Street estimated, despite…