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TV Archives - Page 26 of 43 - ExchangeWire.com

TV

APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers

Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and…

8 years ago

Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Why TV Broadcasters Need to Rethink Traditional Infrastructure & Embrace AI

For traditional television broadcasters, revenue opportunities are shrinking. Earlier in 2017, subscriber growth fell dramatically. The industry lost a record…

8 years ago

BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

What to Expect This Year in the World of TV Advertising

The world of advertising and TV has been changing rapidly over the last couple of years with an increase in…

8 years ago

Is Linear TV Finally Ready to Change? 3 Innovations We Could See in 2018

In linear TV, inertia can no longer be the status quo. The industry is being forced to change and evolve.…

8 years ago

The Future of Addressability Across Channels

Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing…

8 years ago

Reamp Invests in Digital Data Automation; TV2U Launches OTT Services in Brazil

ExchangeWire rounds up some of the biggest stories in the LATAM digital advertising space. In this week’s edition: new solution…

8 years ago