The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products &…
In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency,…
The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10…
Connected TV is shaking up the advertising world. In the last five years, there’s been an increase of 100 million…
At first glance, programmatic holds a dominant position in the advertising ecosystem, with escalating spend expected to reach £4.5 bn…
Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T.…
Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend…