A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of…
Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study…
In today's ExchangeWire news digest: the New Zealand government provides a $50m cash boost to media groups struggling amidst the…
In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering;…
PubNative, a leading mobile monetisation platform and programmatic ad exchange, is expanding its product lineup with connected TV solution AdCast.…
Michael Barrett, CEO of Rubicon Project (pictured below), talks exclusively to ExchangeWire about the company's merger with Telaria, announced today…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Smart AdServer, an independent adtech platform, has appointed Gérald Sauvageon - previously head of broadcast/entertainment at Google - as senior…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Following the agreement to merge with Rubicon Project made last year, Mark Zagorski, CEO of Telaria, discusses how the supply-side…