News in brief: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for…
News in brief: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms…
VideoElephant, a leading video solutions provider, has assumed programming and distribution of the USA TODAY FAST Channel and Over the…
News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for…
News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach …
Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how…
News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future…
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (October 28th, 2024) announced…
In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company…
In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies…