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TV Archives - Page 14 of 43 - ExchangeWire.com

TV

Australian Consumers Prefer Connected TV Ad Experiences Over Linear TV, IAS Report Finds

Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends,…

4 years ago

TF1 & M6 Propose Merger; Vungle Acquires TreSensa

In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6…

4 years ago

VlogBox Launches Yeet! TV and Yeet!Kids TV for Engrossing Video Content

VlogBox, a leading CTV app development and monetisation platform uniting a large number of OTT channels under one roof, has…

4 years ago

Gray Television Buy 17 Meredith TV Stations; Twitter Acquire Scrolls in Newsletter Push

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…

4 years ago

TikTok Explore In-App Ecommerce; Advertisers Move Spend as TV Prices Rise But Viewers Fall

In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets…

4 years ago

Gray Television Buy 17 Meredith TV Stations; BBG Set Out to Bring US Brands to Europe

In today's ExchangeWire news digest: Gray Television acquire 17 of Meredith's TV stations as the media firm focus on their…

4 years ago

Neue Partnerschaft zwischen Samba TV und PubMatic zur Bereitstellung von TV-Audience-Targeting im programmatischen Omniscreen-Werbe-Supply

Samba TV, ein weltweit führender Anbieter von Omniscreen-Werbung und -Analytics, gibt heute eine Multi-Market-Partnerschaft mit PubMatic (Nasdaq: PUBM) bekannt, einer…

4 years ago

Samba TV annuncia una partnership con PubMatic per offrire funzionalità di targeting dell’audience televisiva nel programmatic advertising omniscreen

Samba TV, fornitore leader di pubblicità e analisi omniscreen, annuncia una partnership multi-mercato con PubMatic (Nasdaq: PUBM), piattaforma sell-side che…

4 years ago

Samba TV s’allie à PubMatic pour offrir aux annonceurs une capacité de ciblage TV multi-écrans, en programmatique.

Samba TV, spécialiste de la data télévisuelle et de la mesure multi-écrans annonce aujourd’hui un partenariat avec PubMatic, plateforme de…

4 years ago

Samba TV Announces Partnership with PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply Partnership Will Serve Programmatic Advertisers Across Four of Europe’s Largest Advertising Markets

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi market partnership with PubMatic (Nasdaq:…

4 years ago