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• Launch of Gold Standard Is a Positive Step, But More Still Needs Doing

  8 years ago News

  

  In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the 'IAB Gold Standard' initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has [...]

• New Tech on the Blockchain

  8 years ago News

  

  The industry is crying out for a solution that allows the digital advertising supply chain to coordinate in a scalable, trustworthy, and secure way – and blockchain could be the answer. ‘Blockchain’ is the buzzword of the moment in the [...]

• Transparency Should Be a Business Model: Q&A with Aee-Ni Jaskolla, Improve Digital

  8 years ago News

  

  Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital's platform, [...]

• Moving Media Forward: Tackling Brand Safety & Media Transparency

  8 years ago News

  

  Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to address these problems, marketers still seem to be fighting an uphill battle. Writing exclusively for ExchangeWire, Paul Josephsen (pictured below), [...]

• Certification for Media iQ; FastPay Buys AnchorOps

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation [...]

• Time to Fess Up & Help APAC Marketers Deal with Programmatic Concerns

  8 years ago News

  

  Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help Asia-Pacific marketers deal with it, instead of simply peddling their tools. According to a CMO Council study, 72% of brand [...]

• Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video monetisation in Europe grows; Commitment to DOOH brand charter by JCDecaux; Triton Digital partners with Anghami; Marketo launches AI-powered engagement [...]

• Agentur-Gütesiegel vom BVDW; Evania Video und Fraudlogix kooperieren

  9 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für Agenturen vom BVDW; Evania Video und Fraudlogix kooperieren; Fyber bringt neue Demand-orientierte Nutzeroberfläche; und Fünf Fragen an Volker Ballueder, Rocket [...]

• Inventory Assurance & the Adoption of ads.txt

  9 years ago News

  

  The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the programmatic advertising ecosystem. J. Allen Dove (pictured below), CTO, SpotX, talks about both the limitations and solutions of implementing ads.txt, [...]

• Will Blockchain Transform the Ad Tech Industry?

  9 years ago News

  

  'Blockchain' is coming up more often in the world of ad tech, an industry that loves their buzzwords. But is there any validity to blockchain’s use in advertising? Writing exclusively for ExchangeWire, Jeffrey Seah, board member, Gravity4, talks about how [...]

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