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Transparency Archives - Page 9 of 30 - ExchangeWire.com

Transparency

Zefr and NewsGuard Partner to Help Advertisers Reduce News Category Blocking, Expanding Reach on Trusted News Content in Video

With the continued importance of trusted news in society, advertisers are prioritising responsible and principled marketing strategies to support quality…

4 years ago

Facebook Willing to Open Algorithms to Regulators; Sky Mavis Announce USD$152m Funding Round

In today's ExchangeWire news digest: Facebook announce they would be happy to open their algorithms to regulators; Sky Mavis raise…

4 years ago

Facebook Whistleblower Voices Concerns; YouTube Announce Video Action Campaign Extension

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In…

4 years ago

GroupM (WPP) Partners With Adomik For Even More Transparency in its Reporting Activities

GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and…

4 years ago

Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down

In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m)…

4 years ago

Programmatic in JAPAC: Q&A with Andrew Tu, OpenX

On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry…

4 years ago

Primis Releases Survey Data Revealing Disparities Between Publishers and Ads.txt Knowledge

Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning…

4 years ago

Has the Awkward First Date Led to a Match Made in Programmatic Heaven?

A year on from the publication of the Programmatic Supply Chain Transparency study, Clare O'Brien, head of media effectiveness &…

4 years ago

Primis Launch Sellers.guide, a New Initiative Designed to Bring Greater Transparency to the Digital Media Industry

Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sellers.guide (https://sellers.guide), an industry-wide initiative designed…

4 years ago

Taboola Teams Up with Oracle Moat to Introduce Video Measurement Offering, Giving Advertisers Complete Transparency into Campaign Performance

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced…

4 years ago