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Transparency Archives - Page 3 of 30 - ExchangeWire.com

Transparency

Podcasts: Play or Skip for Media Buyers?

Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for…

12 months ago

Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding

On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech…

12 months ago

Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising

Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon…

1 year ago

Greenbids Announces Compliance with GARM’s Global Framework

Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media…

1 year ago

Viant Expands Carbon Measurement Capabilities with Cedara

Viant Technology Inc., a leading advertising technology company, today (June 25th, 2025) announced a strategic integration with the Carbon Intelligence…

1 year ago

Opera Elevates Ad Quality & User Safety with GeoEdge

Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering…

1 year ago

OpenX Announces International Expansion of TV by OpenX Alongside US Enhancements

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (June 4th, 2024)  announced the international expansion of…

1 year ago

Does the Ad Industry Take Sustainability Seriously?

In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a…

1 year ago

EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool

On today’s news digest: EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad…

1 year ago

New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and…

1 year ago